Featured Portfolio Projects

Equinox Foundations 1 | Sales Training

Directed the production and post-production of an educational sales training video, “Foundations 1,” designed to equip Equinox team members with the knowledge and tools to deliver exceptional personal training experiences. Collaborating with leadership, including Vice President Travis DeSisso, the project emphasized Equinox’s unique differentiators: elite coaching expertise, the Equifit baseline assessment, and the comprehensive approach to health optimization through movement, nutrition, and regeneration.

I oversaw the creative process to ensure the material was engaging, structured, and accessible, balancing technical detail with practical insights. This included guiding the delivery of topics such as the tiered coaching model, advanced assessments (VO2 Max, Styku 3D body scan), and the importance of collaboration between PT Managers and sales teams.

In post-production, I refined the content flow and incorporated visuals, graphics, and supporting text to enhance retention and clarity for the target audience. The result was a dynamic and professional training resource that empowered Equinox staff to seamlessly connect members with life-changing personal training solutions.

Insights into 3D Body Scanning with Styku

In collaboration with the executive team at Styku, I led a project centered around the application and benefits of Styku’s cutting-edge 3D body scanning technology. This initiative aimed to bridge the gap between technology and practical implementation, exploring how the Styku scan empowers fitness coaches and clients with actionable insights into body composition, posture analysis, and overall health.

As the lead, I conducted in-depth interviews with the Styku executives, highlighting the unique advantages of the device, including its high reliability, non-invasive approach, and user-friendly nature. The conversations delved into the transformative impact of 3D body scanning on fitness and wellness, offering valuable perspectives on its application in tracking progress, enhancing client engagement, and driving personalized coaching strategies.

Through this project, we showcased Styku as a pioneering tool that redefines traditional body composition analysis, delivering unparalleled precision and comprehensive data visualization to elevate the coaching experience.

Client Baseline Assessments

Partnered with a subject matter expert to develop and refine the process for administering baseline health assessments, including Resting Metabolic Rate (BMR), Active Metabolic Rate (VO2 Max) and Styku Body Scan. My primary role was to oversee and direct the proper setup and execution of these assessments to ensure an optimal client experience and accurate data collection.

I worked closely with the expert to establish best practices for assessment administration, including client preparation, equipment setup, and testing protocols. Additionally, I focused on creating a streamlined and professional workflow that enhanced both the efficiency of the process and the clarity of the results for clients.

This initiative emphasized the importance of precision and client engagement in delivering actionable health insights, bridging the gap between technical expertise and client satisfaction.

Science and Principles of Cardiovascular Training

Led the production and post-production phases for an educational video series on cardiovascular science and its application to fitness training. The series provided an in-depth exploration of key topics, including respiratory physiology, ventilatory thresholds, VO2 max, and metabolic flexibility, aimed at equipping fitness professionals with actionable knowledge to optimize client performance and health.

During production, I directed subject matter experts to effectively communicate complex scientific concepts in an engaging and relatable manner. This involved crafting a structured narrative that balanced technical depth with practical application, ensuring that the material resonated with a wide audience.

In post-production, I focused on enhancing visual storytelling through the integration of dynamic graphics, data visualizations, and clear instructional elements. The final product served as a comprehensive resource, bridging the gap between cardiovascular science and practical fitness programming, empowering professionals to elevate their coaching strategies.

Programming for Cardiovascular Training

Led the production and post-production processes to create an educational series on programming for cardiovascular training. The project aimed to provide fitness professionals with actionable insights into tailoring cardiovascular programs based on client needs and goals.

During production, I ensured that the instructional content—covering topics like Zone 2 training, VO2 max, cardiovascular programming for muscle gain, and endurance—was presented in an engaging and accessible manner. This involved overseeing technical setups, directing on-camera delivery, and managing visual aids to support complex concepts.

In post-production, I focused on refining the presentation, integrating dynamic visuals, and structuring the content flow to maximize audience comprehension and retention. By blending expert knowledge with a polished narrative style, the final product offered a valuable resource for fitness professionals seeking to enhance their programming strategies for diverse client needs.

The Science and Principles of Nutrition

Collaborated with a subject matter expert to bring to life an educational presentation on the science and principles of nutrition. My primary responsibility was to lead the production and post-production efforts, ensuring the content was effectively communicated and visually compelling.

From planning the shoot to overseeing the technical setup, I directed the proper representation of each segment, focusing on creating a professional yet approachable tone. Post-production involved refining the footage, integrating slide presentations, and enhancing the visual flow to ensure clarity and engagement.

This project delved into core topics such as macronutrients, micronutrients, the psychology of nutrition, and the role of supplementation. By combining expert insights with polished storytelling, the final product served as an informative and impactful resource for audiences looking to deepen their understanding of nutrition and health.