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Carlos Arana

Content Developer Specializing in Learning and Development

As a dedicated Content Developer with the Learning & Development Team at Equinox headquarters, I specialize in crafting impactful educational content that drives engagement and inspires learning. Collaborating closely with subject matter experts and stakeholders, I ensure that each story and message is carefully crafted to connect with learners, delivering outcomes that are both meaningful and measurable.

My background includes over a decade of experience as a leader in the fitness industry, where I developed a passion for storytelling and a proven ability to manage complex projects and talent. As a former Senior Leader in the Northern California market, I honed skills in strategic planning, fostering collaboration, and executing initiatives that deliver results. These experiences have seamlessly translated into my current role, where I bring a unique blend of creativity, leadership, and learner-first thinking to every project.

I thrive on transforming complex ideas into engaging, accessible content that resonates with diverse audiences. By partnering with cross-functional teams, I ensure that all educational materials align with the organization’s vision while meeting the needs of the learner. From instructional design and storytelling to video production and editing, I am committed to creating content that inspires growth and development across teams and organizations.


My Journey

My transition into content development was a natural progression of my passion for storytelling and my experience as a leader in the fitness industry. Throughout my career, I have embraced opportunities to motivate, educate, and guide others, whether through coaching or designing meaningful learning experiences tailored to diverse audiences.

At Equinox, I am proud to partner with an exceptional Learning & Development team and collaborate with subject matter experts and stakeholders to develop high-quality training modules and engaging video content. Each project represents an opportunity to craft compelling stories that not only simplify complex concepts but also ensure that the intended message lands effectively with learners.

My work is driven by a commitment to creating education that is engaging, impactful, and transformative. By aligning the needs of learners with organizational goals, I strive to deliver content that inspires growth, fosters understanding, and empowers individuals to succeed.


Certifications & Awards

  • Tomorrow’s Filmmaker’s Graduate - Cinematography, lighting, audio, Premier Pro, Final Cut Pro X, Davinci Resolve

  • IDEO U - Cultivating Creative Collaboration

  • IDEO U – Designing for Change

  • PNL1/PNL2

  • Strong First SFL Certified

  • Trigger Point

  • Culture Club Nominee

  • Company Wide Ranking in Business Performance

  • Equinox Master Instructor

  • Equinox

    • Most Valuable Coach - 2017

    • Top Producing Coach - 2015, 2016, 2017 (top 10 of 3K+ Coaches)

Areas of Expertise

  • Instructional Design

  • Video Production & Editing (Adobe Creative Suite, Final Cut Pro X, DaVinci Resolve)

  • Storytelling & Scriptwriting

  • Creative Strategy Development

  • Learning Module Development

  • Adult Learning Principles

  • Project Management

  • Cross-functional Collaboration